About Us

We pride ourselves on being leaders in the jewelry industry in the Midwest and serving the customers for forty years. We serve with passion, with integrity and with expert evaluation. We strive hard to supply the fine quality gemstones and diamonds at the best prices. Our jewelry pieces make a statement.

When you are looking to acquire either a fine Diamond, or a natural Precious Gemstone, or a Colored Diamond, and create a nice piece of jewelry, we are here for you. With our expertise and vast inventory, we can help you select the right diamond or the precious gemstone. With the help of professional goldsmiths, we can design the custom pieces, CAD models, and the finished pieces in any metal. We promise to deliver your creation with your total satisfaction.

We travel to the overseas cutting centers and meet suppliers to acquire the Precious stones and Diamonds. We carefully select our stones for the best quality and value for the money. We evaluate all stones for the desired attributes; color, clarity, size and price, and then we buy for stock. This way, we can leave out the stones with the undesired inclusions and negative characteristics.

We are a team of jewelry professionals that is well experienced in purveying fine jewelry. We have been full-service dealers for 40 years in Minnesota. We serve our customers with care, believe in dealing with integrity and buy fine diamonds and gemstones with the maximum value in mind. We have been active in the jewelry industry in USA, Thailand and India.

As a family owned business, we value family traditions and believe that fine jewelry is bought to enjoy during a lifetime and, eventually, passed on as heirloom to the next generation. Fine gemstones and diamonds are cherished as symbols of personal sentiments that mark the important occasions of a personal life. We want to create those important jewelry pieces for your engagement, anniversaries and birthdays.

When you come to us, you come to the most knowledgeable, trained, and experienced dealer in the Midwest. The gemologists on our staff have plenty of experience in handling precious stones and can show you various stones across various quality and price categories. Being affiliated with the wholesale industry, we know the current market values of the stones. With the wide selection of stones and diamonds on hand we can help you select the best stones in the budget range. We promise to deliver more for your money than anyone else.

To maintain good training, education, market awareness, and integrity in our business, we work with the prestigious jewelry trade associations and institutes such as GIA, AGS, AGTA and JA. These institutes are the pillars of the American jewelry industry. We are confident that we can earn your trust and your business.

About Us

We pride ourselves on being leaders in the jewelry industry in the Midwest and serving the customers for forty years. We serve with passion, with integrity and with expert evaluation. We strive hard to supply the fine quality gemstones and diamonds at the best prices. Our jewelry pieces make a statement....Read More



Contact Us

8441 Wayzata Blvd., Suite 360,
Minneapolis, MN - 55426

Call Us: (612) 207-4051

Email Us:

Store Hours

Monday - Friday: 10:00 am to 6:00 pm
Saturday: 10:00 am to 2:00 pm
Closed on Sunday

  • AMERICAN GEM SOCIETY
  • AMERICAN GEM TRADE ASSOCIATION
  • GEMOLOGICAL INSTITUTE OF AMERICA
  • JEWELERS OF AMERICA